Sometimes clients think that a great big red flashing button, different sized fonts and different colours will encourage people to ‘do’ something, i.e. click on something or call. Whilst this might work in the world of print, on a billboard poster or a loud TV ad, this tends to have the opposite effect with a website.
So what are some guidelines to make people click1 - Make your site easy and enjoyable to use – key to this a navigation that makes sense
2 - Arrange content in an F shaped pattern; the pattern of how people read
3 - Ensure pages download quickly - no big images!
4 - Online readers skim content – so aid retention and action by breaking it up, using bullet points, numbered lists and sub headings. These are tools to help the eyes focus on what is important ( just like using BOLD here)
5 - Put key information above the fold – i.e. above the first screen length before people start to skim
6 - Put important stuff on the left – we have had quite a few arguments with clients who want logos on the right – ‘just to be different’ – WRONG! Being different does not actually make it better!
7 - Use white space to enhance readability – that’s probably why you like sites with lots of white – they are easy to read!
8 - Check things across all browsers – these days there is a smorgasboard of browsers and devices to use, so we need to check a million places!
9 - Focus on all your key landing pages – what do you want people to do on each of these pages – not just your home page
So get Clicking!
About the Author - Leanne O'Sullivan |
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Leanne has been sharing her knowledge and the power of the web, social media and search optimisation with Bosweb clients for well over a decade. An accomplished public speaker, Leanne enjoys empowering people with the skills and knowledge to make their business an online success! |
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