Apart from briefly introducing them to Facebook and Twitter, we also spent some time speaking about the importance of the language on their websites - that is it a true reflection of the type of business that they are.
Remember you have a limited window in which to grab your viewers attention and commit them to clicking on the BOOK NOW button, we covered a few key points about web content writing.
- Keep it short and sweet! 2 screen lengths is ample for most small business sites, Unless you have a highly technical business or are a government agency, there really is little need to make your viewer scroll to see all your text
- Viewers are scanning and not reading - you need to HIGHLIGHT your points, use numbered lists or bullet points
- An image is worth a thousand words - capture the essence of your business with great photography, engage a professional if you can - that 2-3 hours of their time is money well spent
- Grammar and spelling - check it! Nothing detracts from a good looking site than sloppy text.
- Be interesting, bring your personality into your website text, you are not writing an instruction manual! Be professional, but also be warm, inviting and in the style and nature of your business. You know how to talk to your customers - imagine you are meeting face to face or on the phone - adjust your writing to suit.
- Bring in the professionals - if you really are struggling, engage a professional to re-write your copy, again money well spent if you can put your best web-face forward!
About the Author - Leanne O'Sullivan |
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Leanne has been sharing her knowledge and the power of the web, social media and search optimisation with Bosweb clients for well over a decade. An accomplished public speaker, Leanne enjoys empowering people with the skills and knowledge to make their business an online success! |
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