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Woolerina 2011

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After enjoying the benefits of Bosweb’s new platform for several months, Woolerina’s new logo provided an opportunity for a design re-vamp and the embedding of our latest features.



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With the business undergoing a steady growth since its inception in 2006 it was time for the Woolerina Team to take their on-line shop to the next stage. Along with the new logo, a Slideshow Image Banner was added to the Home Page.   Three new Content Holders were built using a Customised Web Application to showcase their Product Specials, Product Review & Testimonials (which also forms a Blog and stores past Newsletters).

A review of page titles was undertaken as part of our Pulsar Package, which focuses on Social Optimisation and Search Engine Marketing. Google Analytics were inserted with Woolerina being connected to a Google Adwords Account.  This feature is embedded into every page, including the Catalogue and provides a Monthly Statistical Report sent to the client. Finally, a SEO footer has been embedded in all template pages of the website, optimising all third party searches.

Social Media has been integrated with Facebook & Twitter embedded into the Home Page.  Live Twitter feeds feature hot topics and encourage interaction with their website, optimising search engines and increasing site visits. Full training is included in these features to optimise their use.

A mobile version of the website has been adapted, specifically for use on an iphone, which will be detected and shown in a more efficient viewing format on a smaller (480 pixel) screen.

The Catalogue also underwent some modifications, with Related Products and Review features added to each product, with plans underway to implement the Product Hover Tool which magnifies the details of each item.  The Payment Gateway has been changed from PayPal to Eway which provides a more efficient service.

The final application in their online business strategy was to create new Email Stationery which will provide a more professional form of communication with their growing client base.

All in all, the Woolerina team are very excited as they move into the big, wide world of Online Marketing Strategies, sharing their passion in producing the best quality woollen products available.
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  • Pulsar Package- Social Optimisation & Search Engine Marketing
  • Customised Web Applications
  • Mobile Screen Website Version
  • Blog
  • Product Hover Tool

 

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